Phoenix Strength Co, Australia's hottest gym equipment company.

Forged From fire

Premium Customer Gym Equipment

Rising From The Ashes

Phoenix Strength Co was founded by a former Australian infantry soldier and combat fitness instructor with 15 years of experience in designing and manufacturing high-quality gym equipment.

Our mission is to elevate the fitness industry with innovative, custom gym solutions that combine exceptional quality, durability, and performance.

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Innovative Designs

Our team uses their expertise and creativity to develop unique, cutting-edge gym equipment that sets new standards in the fitness industry.

Superior Craftsmanship

We are dedicated to producing gym equipment with the highest level of quality and precision, ensuring that our products stand the test of time.

Performance-focused

Our products are designed to help users achieve their fitness goals, enhance their workouts, and optimize their training experience.

Meet the Founder

Andy Taylor - Director

Andrew is a passionate fitness enthusiast with a military background, combining his experience as an infantry soldier and physical training instructor to create game-changing gym equipment.