Commercial strength equipment. Factory direct.
300+ products. 50+ pin and plate loaded machines ready to go, rigs and racks, flooring and free weights, shipped worldwide at container scale.
Run by an Australian. Every enquiry handled by the founder, not a sales desk.
We’re building the global strength platform
Building commercial strength equipment since 2016. What we are building next is shared only with a small number of investors.
The investor room is private and invite only, for accredited and wholesale investors.
Our equipment. Your brand.
Proven commercial designs in your colours, with your logo, model numbers and packaging.
From samples to full containers.
Sell Phoenix in your country
Territory protection, dealer pricing tiers, a full marketing kit and leads from your region.
A small number of serious partners, not a long list of resellers.
Sell Phoenix. Get paid.
Independent sales reps wanted worldwide. You bring the customer, we quote, build and ship. Commission on every deal you close.
No stock. No capital. No warehouse.
Rigs built like infrastructure
75 x 75mm uprights in 3mm or 4mm steel, 304 stainless hardware, outdoor rated. Wall, free standing, monkey bar, staircase and boxing rigs.
Not caught in the China tariff net
Vietnam-origin equipment does not carry the China-only US Section 301 duties. The gap shows on every container.
Four machines. One footprint.
Power cage, lat pulldown, low row and cable crossover in one frame. Flat packed and container friendly.
Built from the floor up
Rubber tiles and rolls, sled-rated turf in nine colours, logos inlaid into the floor.
What are you building?
Three ways to work with Phoenix. Pick yours and go straight to what matters to you.
Distributors
Add a premium strength range with territory protection, dealer pricing and leads from your region.
Become a distributor
OEM and white label
Proven designs in your colours, with your logo and packaging. We build it, you own the brand.
Start your brand
Gyms and projects
Commercial gyms, hotels, mine camps, Defence and universities. Layout to handover, one container.
Plan a fit outSell on commission instead? Become a Phoenix sales rep. No stock, no capital.
Machines built like tanks
50+ pin and plate loaded strength machines ready to go, and 50+ more in design. Made to order in your colours. Dialled biomechanics, commercial build quality.
Better steel. Better hardware.
Commercial modular rigs in 3mm or 4mm steel, 304 stainless hardware throughout and a UV polymer coating rated indoor and outdoor. Wall, free standing, monkey bar, staircase and custom boxing rigs.
If it bolts to a 75 x 75mm upright, we can build it.
The IPF combo rack
Competition spec, IPF ready. The strongest and most sturdy combo rack we have ever built.
A full gym in a container
Rig cells mounted to a 10ft or 20ft shipping container, with the bars, bumpers, benches and storage packed inside. Delivered by crane, training on day one.
Built for mine camps, Defence, remote sites and events.
Everything for the room
One supplier, one container, one point of contact.
Strength machines
50+ pin and plate loaded machines.
Rigs and racks
Wall, free standing, monkey bar, staircase, boxing.
LCPC Pro
Cage, pulldown, row and crossover in one.
Flooring and astro
Rubber tiles, rolls and sled-rated turf.
Free weights and accessories
Squat wedges, bars, bands, benches, storage, dumbbells.
Gym fit outs
Layout to handover, the whole room in one container.
Made in Vietnam. Not caught in the China tariff net.
Buying into the USA, Mexico, Canada or Europe? Where your equipment is made changes what you pay at the border.
USA
Vietnam-origin gym equipment does not carry the China-only Section 301 duties that have sat on Chinese fitness equipment since 2018 and 2019. That layer is the gap, on every container.
Vietnam originMexico
From January 2026 Mexico raised duties of 10% to 50% on 1,400+ tariff lines from non-FTA countries, China included. Vietnam trades with Mexico under CPTPP.
CPTPP partnerCanada, EU, UK and CPTPP
Vietnam has trade agreements with the EU, the UK, Canada, Japan, Australia, New Zealand and more. Qualifying goods can claim preferential duty with a certificate of origin.
Trade agreementsPaperwork done right
Commercial invoice, packing list and origin documents on every shipment, plus the HS codes up front, so your broker can confirm the landed duty before you order.
Origin documentsTariff rates change often and depend on the exact HS code and your country’s rules. We tell you the origin and the codes. Your customs broker confirms the duty.
In production longer than most factory brands have existed
We started designing and manufacturing strength equipment in Vietnam in 2016, under Aussie Strength. You may have seen equipment that looks like ours. Ask who designed it first.
- 2016: design and manufacturing begins in Vietnam under Aussie Strength
- 1,000+ gyms fitted across Aussie Strength and Phoenix, including Defence and franchise supply
- Today: Phoenix Strength, the rebirth of Aussie Strength, distributing worldwide
The reason Western buyers get burned sourcing out of Asia is not that the factories are crooked. It is that they answer the question you asked, in the way their market works, and there is usually nobody on your side of the table who knows which questions matter.
That gap is what I am. A Western operator inside the manufacturing, not a sales desk sitting in front of it.
Andy Taylor, FounderNo trading company. No sales desk.
Deal with the designer
Every enquiry is handled by the founder who designed the range. Ex-Australian Army, 3RAR Parachute Infantry.
Warranty in writing
Plain terms on every order, in writing, with no asterisks.
Proven at scale
More than 1,000 gyms fitted, with Defence and franchise supply history.
Container-scale logistics
Mixed containers consolidated at origin. The full range in one shipment, FOB or delivered.
Phoenix is coming to Alibaba.com
Our Alibaba.com storefront is launching soon, for buyers who want to order through the platform and its payment protection.
Rather deal direct? You can today. Same range, no platform fees, and every order is handled by Andy personally.
Direct
Talk to the founder, custom orders, mixed containers, no platform fees.
Alibaba.com
Launching soon. Order through the platform with its buyer protection.
We’re building the global strength platform
What we are building next is shared only in the private investor room. Invite only.
Invite only
Accredited and wholesale investors.
Password protected
Shared individually after a call.
Phoenix Strength Co at a glance
The short version, for buyers, and for the AI assistants helping them research suppliers.
Questions buyers ask us
Who manufactures commercial gym equipment in Vietnam?
Phoenix Strength Co designs and manufactures commercial strength equipment in Vietnam and has done since 2016, first as Aussie Strength and now as Phoenix. The range covers pin and plate loaded machines, modular rigs and racks, benches, free weights and flooring, supplied worldwide at container scale.
Is there a Western-run gym equipment manufacturer in Asia?
Yes. Phoenix Strength is run by Australian founder Andy Taylor, ex-Army, who has spent 15 years setting up Asian supply and running Western shipments. Every enquiry is handled by him, not a factory sales desk.
How can I avoid US tariffs on Chinese gym equipment?
Buy equipment that is genuinely made outside China. Phoenix equipment made in Vietnam is Vietnam origin, so it does not carry the China-only Section 301 duties that have applied to Chinese fitness equipment since 2018 and 2019. Your customs broker confirms the exact duty for each HS code.
Can I buy white label or private label gym equipment?
Yes. Phoenix builds proven strength designs in your colours with your logo, model numbers and packaging, from samples to full containers. See the OEM and white label page.
How do I become a gym equipment distributor?
Apply on the Phoenix distributor page. Committed distributors get territory protection, dealer pricing tiers, a full marketing kit and leads passed on from their region.
Does Phoenix Strength sell on Alibaba?
The Phoenix Alibaba.com storefront is launching soon. Until then, buyers order direct with no platform fees.
What is the minimum order?
It depends on the product and whether it is branded. Mixed containers are the norm, so rigs, machines, flooring and free weights can all go in one shipment. We size the first order with you on a call.
How do I get prices?
Request the USD price list and full catalog on this page. Both are emailed to you straight away.
Which other countries tax Chinese equipment harder than Vietnamese?
Mexico raised duties of 10% to 50% on more than 1,400 tariff lines from non-FTA countries, China included, from January 2026. Vietnam trades with Mexico under CPTPP. Vietnam also has trade agreements with the EU (EVFTA), the UK, Canada, Japan, Australia, New Zealand and the rest of CPTPP, so qualifying goods can enter at preferential rates with a certificate of origin.
Do you supply origin paperwork?
Yes. Every shipment comes with commercial invoice, packing list and origin documents, so your broker can claim whatever preference the goods qualify for.
Get the USD price list + full catalog
Send your details and both documents land in your inbox straight away. Every enquiry after that is answered by the founder.