Our designs have been in production longer than most factory brands have existed.
We started designing and manufacturing strength equipment in Vietnam in 2016, back when the factories now selling “their own” gym ranges were still cutting stone.
You may have seen equipment that looks like ours.
Ask who designed it first.


Strength equipment design and manufacturing begins in Vietnam, under Aussie Strength.
Fitted across Aussie Strength and Phoenix, including defence and franchise supply.
Phoenix Strength, the rebirth of Aussie Strength. Global distribution from HQ Vietnam.
Pin and plate loaded machines, built like tanks.
The core of the Vietnam operation. Pin and plate loaded strength machines with dialled biomechanics and commercial build quality, built to cop set after set and customisable to your gym’s colours.

Bilateral Lat Pull Down

Pendulum Squat

Bent Over Row Bench

Ultra Row

Hack Squat 40

Functional Trainer Ultra

IPF Combo Rack

Chest Supported Lever Row

Hip Press

Leg Extension

Chest Fly Incline

Donkey Calf Raise

T Bar Row

Lateral Raise

Tricep Press Down
The full machine index, with USD pricing, is in the catalog.
Get the Price ListRigs and racks. Better steel, better hardware.
Commercial modular rigs built with 3mm or 4mm steel, full 304 stainless hardware throughout, and a UV polymer coating rated for indoor and outdoor use. No asterisk. Trusted by Snap Fitness, Defence sites and thousands of independent gyms.
3mm or 4mm steel uprights. You choose.
75x75mm uprights in 3mm or 4mm wall, at your discretion. Most competitors run one standard gauge, usually 2mm or 2.5mm, and don’t volunteer it. 3mm is the commercial standard, 4mm for heavy duty and outdoor.
Full 304 stainless hardware throughout.
Every J-hook, spotting arm and M12 bolt is 304 stainless, not zinc plated. Marine and industrial grade. Coastal, humid or outdoor sites get hardware that lasts a decade, not two years.
Poly resin UV coating. Genuinely outdoor ready.
UV-stabilised and more flexible than powder coat. Indoors, poolside, FIFO camp or defence site: no modification, no upcharge, no warranty asterisk.
One system. Any configuration.
Built around a 75x75mm upright with 25mm hole spacing, holes numbered 1 through 30 and beyond. Every component connects, extends and expands. Start with two bays, add more later.






“I built my first rig system more than a decade ago under the Valkyrie name. Every spec, the steel gauge, the hardware grade, the coating, was chosen because I wanted a rig I’d be proud to put my name on. Phoenix is that rig. Nothing compromised.”
Andy Taylor, FounderYour gym. Your colours.
Custom arms, upholstery, coatings and decals across the whole machine range. Custom rig colours and client branding on request.


Everything else for the fitout.
Commercial gym equipment supplied alongside the core lines, consolidated in the same container.
Free Weights
Barbells, plates and dumbbell sets built to your spec.
Benches & Storage
Commercial benches with the storage to match.
Gym Flooring
Full-depth rubber gym tiles for commercial floors.
OEM / Private Label
Proven designs, manufactured under your brand.
No trading company. No sales desk.
What you get when you buy direct from the manufacturer that designs and builds the gear in Vietnam.
Deal with the designer
Every enquiry is handled by the principal who designed the range. Ex-Australian Army, 3RAR Parachute Infantry.
Warranty in writing
Plain terms on every order, in writing, with no asterisks.
Proven at scale
More than 1,000 gyms fitted across Aussie Strength and Phoenix, with defence and franchise supply history.
Container-scale logistics
Mixed containers consolidated at origin. The full range in one shipment, FOB or delivered.
Get the USD Price List + Full Catalog.
Send your details and both documents land in your inbox straight away. Every enquiry after that is answered by the designer.
Sent.
The USD price list and full catalog are on their way to your inbox. If nothing lands within a few minutes, check spam or message us directly.
WhatsApp +61 422 046 895







