Global Distribution / HQ Vietnam

Commercial strength equipment. Designed and built in Vietnam since 2016.

The original Vietnam strength equipment operation. Pin loaded and plate loaded strength machines, rigs and racks, supplied worldwide at container scale, with every enquiry handled by the designer.

Commercial gym racks and rigs designed and built by Phoenix Strength
Racks, Rigs and Power Cages
Built for gyms
that never close

Commercial racks, modular rigs and power cages. Engineered, welded and finished to take a beating.

Commercial power racks and modular rigs
Featured Product
The world’s strongest
IPF combo rack

Competition spec, IPF ready. The strongest and most sturdy combo rack ever built.

IPF spec combo rack, the world’s strongest
Specialist Rigs
We can build
just about anything

Specialist rigs designed and engineered to your spec. One-off stations to full custom systems.

Custom staircase rig, specialist build
LCPC Pro
Light commercial.
Heavy hitter.

Our most affordable light commercial unit ever. Power cage with lat pulldown, low row and cable crossover, in one footprint.

LCPC Pro power cage in a dark gym
Custom Dumbbells
Your name
on the bells

Commercial dumbbells, custom branded for your gym. Built to cop a lifetime of drops.

Custom branded commercial dumbbells
Flooring and Astro Turf
Built from
the floor up

Commercial rubber flooring and custom astro turf. Custom designed for your space, built to last.

Commercial rubber gym flooring and astro turf
Pin and Plate Loaded Machines
Machines built
like tanks

Pin and plate loaded strength machines. Dialled biomechanics, commercial build quality.

Pin and plate loaded strength machines showroom
Phoenix MTG
A full gym in
a container

MTG mobile training gyms. Delivered globally, ready to train day one.

Phoenix MTG mobile training gym container
2016Designing in Vietnam since
1,000+Gyms fitted
500kgRated rigs
WorldwideSupply, FOB or delivered
The Original

Our designs have been in production longer than most factory brands have existed.

We started designing and manufacturing strength equipment in Vietnam in 2016, back when the factories now selling “their own” gym ranges were still cutting stone.

You may have seen equipment that looks like ours.

Ask who designed it first.

Phoenix Strength pin and plate loaded strength machines showroom
Custom staircase rig, a specialist build by Phoenix Strength
2016

Strength equipment design and manufacturing begins in Vietnam, under Aussie Strength.

1,000+ gyms

Fitted across Aussie Strength and Phoenix, including defence and franchise supply.

Today

Phoenix Strength, the rebirth of Aussie Strength. Global distribution from HQ Vietnam.

Core Line 01

Pin and plate loaded machines, built like tanks.

The core of the Vietnam operation. Pin and plate loaded strength machines with dialled biomechanics and commercial build quality, built to cop set after set and customisable to your gym’s colours.

Pin & Plate Loaded Designed in Australia Custom Colours & Branding Commercial Grade
Bilateral lat pull down machine, plate loaded

Bilateral Lat Pull Down

Plate loaded
Pendulum squat machine, plate loaded

Pendulum Squat

Plate loaded
Bent over row bench, plate loaded

Bent Over Row Bench

Plate loaded
Ultra row machine, plate loaded

Ultra Row

Plate loaded
Hack squat 40 degree machine, plate loaded

Hack Squat 40

Plate loaded
Functional trainer ultra, dual cable stack

Functional Trainer Ultra

Dual cable stack
IPF spec combo rack, combined squat stand and bench press

IPF Combo Rack

Competition spec
Chest supported lever row machine, plate loaded

Chest Supported Lever Row

Plate loaded
Hip press machine, plate loaded

Hip Press

Plate loaded
Leg extension machine, pin or plate loaded

Leg Extension

Pin or plate loaded
Chest fly incline machine, plate loaded

Chest Fly Incline

Plate loaded
Donkey calf raise machine, pin loaded

Donkey Calf Raise

Pin loaded
T bar row machine, plate loaded

T Bar Row

Plate loaded
Lateral raise machine, pin loaded

Lateral Raise

Pin loaded
Tricep press down machine, pin loaded

Tricep Press Down

Pin loaded

The full machine index, with USD pricing, is in the catalog.

Get the Price List
Core Line 02

Rigs and racks. Better steel, better hardware.

Commercial modular rigs built with 3mm or 4mm steel, full 304 stainless hardware throughout, and a UV polymer coating rated for indoor and outdoor use. No asterisk. Trusted by Snap Fitness, Defence sites and thousands of independent gyms.

01

3mm or 4mm steel uprights. You choose.

75x75mm uprights in 3mm or 4mm wall, at your discretion. Most competitors run one standard gauge, usually 2mm or 2.5mm, and don’t volunteer it. 3mm is the commercial standard, 4mm for heavy duty and outdoor.

02

Full 304 stainless hardware throughout.

Every J-hook, spotting arm and M12 bolt is 304 stainless, not zinc plated. Marine and industrial grade. Coastal, humid or outdoor sites get hardware that lasts a decade, not two years.

03

Poly resin UV coating. Genuinely outdoor ready.

UV-stabilised and more flexible than powder coat. Indoors, poolside, FIFO camp or defence site: no modification, no upcharge, no warranty asterisk.

One system. Any configuration.

Built around a 75x75mm upright with 25mm hole spacing, holes numbered 1 through 30 and beyond. Every component connects, extends and expands. Start with two bays, add more later.

75x75mm uprights · 25mm hole spacing · Heights 2.5 / 2.75 / 3 / 3.5m or custom · 150 x 10mm base plates · 500kg load rated
Wall mounted 2 cell rig with custom colour uprights
Wall mounted 2 cell, custom colour uprights
Power cage built from modular rig parts
Power cages from rig parts, joined or standalone
3 cell short rig with storage and lifting platforms
3 cell short 610mm, storage + 50mm platforms
Free standing 3 cell rig with monkey bars
Free standing 3 cell, monkey bars
3 cell rig with custom red parts installed outdoors
3 cell custom red parts, outdoor install
Free standing 7 cell rig in custom white with client branding
Free standing 7 cell, custom white, client branded

“I built my first rig system more than a decade ago under the Valkyrie name. Every spec, the steel gauge, the hardware grade, the coating, was chosen because I wanted a rig I’d be proud to put my name on. Phoenix is that rig. Nothing compromised.”

Andy Taylor, Founder
Custom Branding

Your gym. Your colours.

Custom arms, upholstery, coatings and decals across the whole machine range. Custom rig colours and client branding on request.

Pin loaded lateral raise with custom red arms
Lateral Raise, custom red arms to match the client’s floor
7 cell rig in custom white with client branding
7 cell rig, custom white, client branded
Fitout Support

Everything else for the fitout.

Commercial gym equipment supplied alongside the core lines, consolidated in the same container.

Free Weights

Barbells, plates and dumbbell sets built to your spec.

Rubber hex + chrome · Any increment, kg or lbs

Benches & Storage

Commercial benches with the storage to match.

Fixed · Adjustable · FID

Gym Flooring

Full-depth rubber gym tiles for commercial floors.

15mm granule · True 1m x 1m · 5 year warranty

OEM / Private Label

Proven designs, manufactured under your brand.

Vietnam and Thailand · Direct factory relationships
Why Buy Direct

No trading company. No sales desk.

What you get when you buy direct from the manufacturer that designs and builds the gear in Vietnam.

01

Deal with the designer

Every enquiry is handled by the principal who designed the range. Ex-Australian Army, 3RAR Parachute Infantry.

02

Warranty in writing

Plain terms on every order, in writing, with no asterisks.

03

Proven at scale

More than 1,000 gyms fitted across Aussie Strength and Phoenix, with defence and franchise supply history.

04

Container-scale logistics

Mixed containers consolidated at origin. The full range in one shipment, FOB or delivered.

Alibaba verified storefront launching soon. Until then, order direct and skip the platform fees.
Order Direct
Price List

Get the USD Price List + Full Catalog.

Send your details and both documents land in your inbox straight away. Every enquiry after that is answered by the designer.

Current USD price list
Full product catalog
Straight answers on MOQ, mixed containers and freight
Prefer to talk now WhatsApp +61 422 046 895
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WhatsApp +61 422 046 895