Sell Phoenix in your country
Commercial strength equipment designed by an operator and built in Vietnam since 2016. Territory protection, dealer pricing, a full marketing kit and leads from your region.
We are looking for a small number of serious partners, not a long list of resellers.
Built to make you money
Everything a distributor needs to sell a premium strength range in their market.
Territory protection
Committed distributors get a protected territory, tied to an agreed opening order and volume. Your market is not undercut by the next reseller.
Dealer pricing tiers
Wholesale pricing that improves as your volume grows. Shared after the first call, never published.
A full marketing kit
Professional photos and video, the catalog, spec sheets, technical drawings and co-branded material for your market.
Leads from your region
Enquiries that come to us from your territory are passed straight to you.
A full gym, one supplier
50+ pin and plate loaded machines, commercial rigs, the LCPC Pro, flooring and astro turf, custom dumbbells and the MTG container gym. Mixed in one container from your first order.
Things your customers will notice
Spec that sells itself
3mm or 4mm rig steel, 304 stainless hardware, outdoor-rated coating as standard. Easy to sell against lighter gear.
Custom colours and branding
RAL colours, custom arms and upholstery, logo turf and branded dumbbells. Your customers get a gym that looks like theirs.
Deal with the designer
Every question goes to Andy Taylor, who designed the range and has fitted out more than 1,000 gyms. Not a sales desk.
Warranty in writing
Plain written terms on every order, with spares supplied through you.
Container-scale logistics
Mixed containers consolidated at origin, shipped FOB or delivered to your port.
Vietnam origin
Vietnam-made equipment avoids the China-only US duties and trades under Vietnam’s agreements with the EU, UK and CPTPP.
Made in Vietnam. Not caught in the China tariff net.
Buying into the USA, Mexico, Canada or Europe? Where your equipment is made changes what you pay at the border.
USA
Vietnam-origin gym equipment does not carry the China-only Section 301 duties that have sat on Chinese fitness equipment since 2018 and 2019. That layer is the gap, on every container.
Vietnam originMexico
From January 2026 Mexico raised duties of 10% to 50% on 1,400+ tariff lines from non-FTA countries, China included. Vietnam trades with Mexico under CPTPP.
CPTPP partnerCanada, EU, UK and CPTPP
Vietnam has trade agreements with the EU, the UK, Canada, Japan, Australia, New Zealand and more. Qualifying goods can claim preferential duty with a certificate of origin.
Trade agreementsPaperwork done right
Commercial invoice, packing list and origin documents on every shipment, plus the HS codes up front, so your broker can confirm the landed duty before you order.
Origin documentsTariff rates change often and depend on the exact HS code and your country’s rules. We tell you the origin and the codes. Your customs broker confirms the duty.
Where we are signing partners
We are building distribution first in markets where Vietnam origin gives our partners a real edge: the USA, Mexico, Canada, the UK, the EU and the Middle East. Other regions are welcome to apply.
From application to first container
Apply
Fill in the form below. It takes two minutes.
Twenty minute call
A call with Andy to see if we are the right fit for each other.
Territory and terms
We agree the territory, the opening order and your dealer tier.
Launch kit
Photos, video, catalog and spec sheets for your market.
First container
Your mixed order is consolidated and shipped, and leads start coming your way.
The partners we want
- An established business with real customers in your region
- The ability to sell, deliver and install, or a partner who does
- Commitment to an opening order and ongoing volume
- After-sales service your customers can rely on
- A long-term view. We are building for the next decade, not the next order
I have been doing this for fifteen years. Set up the Asian suppliers, ran the Western shipments, built the global network and the in-house manufacturing. I have already made most of the mistakes that are sitting in front of you.
Andy Taylor, FounderPhoenix is coming to Alibaba.com
Our Alibaba.com storefront is launching soon, for buyers who want to order through the platform and its payment protection.
Rather deal direct? You can today. Same range, no platform fees, and every order is handled by Andy personally.
Direct
Talk to the founder, custom orders, mixed containers, no platform fees.
Alibaba.com
Launching soon. Order through the platform with its buyer protection.
Become a Phoenix sales rep
Sell the range on commission with no stock and no capital. You bring the customer, we quote, build and ship.
Commission based
Paid on every deal you close.
No stock
Made to order, shipped direct to your customer.
Distributor questions
Who can become a Phoenix distributor?
Established equipment dealers, fitout companies, importers and multi-site operators with a real customer base in their region, and the ability to sell, deliver and look after what they sell.
Do distributors get an exclusive territory?
Committed distributors get territory protection, tied to an agreed opening order and ongoing volume. We agree the territory and the numbers on a call, not on a form.
How does dealer pricing work?
Distributors buy on dealer pricing tiers that improve as volume grows. Tiers are shared once we have spoken and confirmed fit. They are never published.
Is there a minimum order?
Yes. The opening order is sized to your territory and your market, and discussed on the first call.
Can we mix products in one container?
Yes. Rigs, machines, LCPC, flooring and free weights consolidate into the same container, so you can stock a full range from the first order.
What marketing support do we get?
Professional photos and video, the catalog, spec sheets and technical drawings, plus co-branded material for your market.
Do you pass on leads?
Yes. Enquiries that come to us from your territory are passed to you.
Is it Phoenix branded or our brand?
As a distributor you sell Phoenix. If you want the equipment under your own brand, that is our OEM and white label program.
What about warranty and spare parts?
Written warranty terms on every order and spares supplied through you, so your customers are looked after locally.
Is Phoenix equipment hit by the US tariffs on China?
Our Vietnam-made equipment is Vietnam origin, so it does not carry the China-only Section 301 duties that have applied to Chinese gym equipment since 2018 and 2019. Both countries pay the newer across-the-board US duties, so the China-only layer is the difference. Rates change often and depend on the HS code, so we give you the codes and origin documents and your customs broker confirms the landed duty.
Which other countries tax Chinese equipment harder than Vietnamese?
Mexico raised duties of 10% to 50% on more than 1,400 tariff lines from non-FTA countries, China included, from January 2026. Vietnam trades with Mexico under CPTPP. Vietnam also has trade agreements with the EU (EVFTA), the UK, Canada, Japan, Australia, New Zealand and the rest of CPTPP, so qualifying goods can enter at preferential rates with a certificate of origin.
Become a Phoenix distributor
Tell us about your business and the territory you want. Andy reviews every application personally and comes back to you to book a twenty minute call.
Everything for the fitout
One supplier, one container, one point of contact.
