Our equipment. Your brand.
Proven commercial strength designs, built in Vietnam since 2016, made in your colours and sold under your name.
300+ products: 50+ machines, rigs, benches, free weights and flooring. One partner from the first sample to the full container.
Most brands get burned before the first container lands
Not because factories are crooked. Because nobody on the buyer’s side knows which questions to ask.
The spec drifts
The sample is great. The production run uses thinner steel, cheaper hardware and a different coating, and nobody told you.
Serials that do not match
Everyone says yes to serial plates, then stamps them at packing, duplicates them across a run and sends a file that does not match.
You become the manufacturer
Put your name on it and in many markets you carry the legal manufacturer’s obligations. Most suppliers never mention it.
Ten quotes, zero answers
You send a list of questions to ten factories and get ten yeses, none of which mean the same thing.
Pick the level that fits
White label
Our proven designs, your colours and your badge. The fastest route to market with the lowest setup.
FastestPrivate label
White label plus upholstery, model numbers, packaging, manuals and inserts built around your brand.
Most popularOEM custom engineering
Your own design, engineered and built by us. Quoted separately, with prototypes before production.
Your designMake it unmistakably yours
Colours
Any RAL colour on frames, uprights and arms.
Upholstery
Colour and stitching on pads and seats.
Logos and decals
On the frame, the plates and the dumbbell heads.
Model numbers
Your own naming and numbering across the range.
Packaging
Branded cartons, inserts and manuals.
Serial and QR plates
Unique, matched serials and QR codes for fleets and service platforms. Priced as its own line.
Built to their spec
A lateral raise with red arms to match a client’s floor. A 7 cell rig in white with client branding. Logos in the turf and on the dumbbell heads.
This is normal work for us, not a special request.
Start from gear that already works
Our designs have been in production longer than most factory brands have existed. You skip years of prototypes.
A Western operator inside the manufacturing
The reason Western buyers get burned sourcing out of Asia is not that the factories are crooked. It is that they answer the question you asked, in the way their market works, and there is usually nobody on your side of the table who knows which questions matter.
That gap is what I am. A Western operator inside the manufacturing, not a sales desk sitting in front of it.
Andy Taylor, Founder- Fifteen years setting up Asian suppliers and running Western shipments
- Ex-Australian Army, 3RAR Parachute Infantry
- Has built, run and rebuilt this business, so the mistakes in front of you have already been made
- Every OEM project handled personally, from brief to container
- Speaks your language, works your timezone, answers the questions you did not know to ask
From brief to branded container
Brief and call
Twenty minutes with Andy on your market, range, volumes and timeline.
Spec and proofs
Colours, logos, model numbers and packaging proofed with you in writing.
Samples
Sample units at a sample price, freight paid, so you check the build.
Production and inspection
Your run is built to the approved spec and inspected before it ships.
Ship
Consolidated, documented with origin paperwork, shipped FOB or delivered to your port.
Brands like yours
New equipment brands
Launch with a proven range instead of years of prototypes.
Distributors wanting a house brand
Own the margin and the customer relationship.
Gym and franchise groups
Your brand on every machine in every club.
Athlete and influencer brands
A real product line behind the name.
E-commerce sellers
Amazon, Shopify or your own site, with packaging to suit.
Fleet and software platforms
Serialised, QR-tagged equipment that matches your system.
Your name, your obligations
The part nobody else in your supplier search will tell you, because it is not their liability.
You become the manufacturer
In many markets, including the EU, the business that puts its name on a product is treated as the manufacturer. We walk you through what applies before the first order.
Serials that actually match
Planned into production and matched to your file, not stamped at packing.
Strength only
We build strength equipment. No cardio. Anyone claiming to build every category in house is usually reselling most of it.
Made in Vietnam. Not caught in the China tariff net.
Buying into the USA, Mexico, Canada or Europe? Where your equipment is made changes what you pay at the border.
USA
Vietnam-origin gym equipment does not carry the China-only Section 301 duties that have sat on Chinese fitness equipment since 2018 and 2019. That layer is the gap, on every container.
Vietnam originMexico
From January 2026 Mexico raised duties of 10% to 50% on 1,400+ tariff lines from non-FTA countries, China included. Vietnam trades with Mexico under CPTPP.
CPTPP partnerCanada, EU, UK and CPTPP
Vietnam has trade agreements with the EU, the UK, Canada, Japan, Australia, New Zealand and more. Qualifying goods can claim preferential duty with a certificate of origin.
Trade agreementsPaperwork done right
Commercial invoice, packing list and origin documents on every shipment, plus the HS codes up front, so your broker can confirm the landed duty before you order.
Origin documentsTariff rates change often and depend on the exact HS code and your country’s rules. We tell you the origin and the codes. Your customs broker confirms the duty.
OEM and white label questions
What is white label gym equipment?
Proven equipment designs made in your colours, with your logo, model numbers and packaging, and sold under your brand. You own the brand and the customer. We build the equipment.
What is the difference between white label, private label and OEM?
White label is our existing design with your badge and colours. Private label goes further: upholstery, model numbers, packaging and inserts built around your brand. OEM custom engineering is your own design, engineered and built by us, quoted separately.
Do we need our own designs?
No. Most brands start with our existing range: 300+ products including 50+ machines, rigs, benches, free weights and flooring. If you do have designs, custom engineering is quoted separately.
What can be customised?
Frame colour, arms, upholstery and stitching, decals and logos, model numbers, packaging, manuals and inserts, plus unique serial and QR plates for fleet and service platforms.
What is the minimum order?
It depends on the product and the level of branding. Colour and decals on existing designs start lower than custom moulds or tooling. We size it with you on a call, and mixed containers are normal.
Do you supply samples?
Yes, at a sample price with freight paid. Samples are how you check the build before you commit to a production run.
Can you do serial numbers and QR codes?
Yes, priced as its own line item. Serials are planned into production and matched to the file you receive, so there are no duplicates across a run and every plate matches its machine.
Who is legally the manufacturer when it carries our brand?
In many markets, including the EU under the General Product Safety Regulation, the business that puts its own name on a product is treated as the manufacturer. That brings obligations for the technical file, traceability and recalls. We walk you through what applies in your market before the first order.
Which factory makes it?
Phoenix manufactures to our own specifications under our own quality control. We do not discuss our production arrangements. A supplier who hands you his factory list is showing you how to go around him.
Do you make cardio equipment?
No. Phoenix is strength: machines, rigs, racks, benches, free weights and flooring. We would rather tell you that plainly than broker something we do not build.
Will white label equipment avoid US tariffs on China?
Equipment made in Vietnam is Vietnam origin, so it does not carry the China-only US Section 301 duties. Your broker confirms the duty per HS code, and we supply origin documents with every shipment.
Can we sell our brand on Amazon, Alibaba or our own store?
Yes. It is your brand. We supply the product, photography support and packaging to suit your channel.
Put your name on it
Tell us about the brand and what you want to make. Andy reviews every OEM enquiry personally and comes back to book a twenty minute call. The catalog comes first. OEM pricing comes after we have spoken.
Everything for the fitout
One supplier, one container, one point of contact.
